·         To maintain and sustain corporate identity and image

·      To create friendly atmosphere between the Staff, Students, Community and the general public

·         Helps  management to be informed and responsive to public opinion

·         Management of Public relations  issues within and outside the University

·         Implementing strategic campaign, reacting to crisis and ensuring that the University is correctly and positively represented

·         To warm the University of Medical Sciences to the heart of the world

·         Communication of  UNIMED philosophy through corporate advertisement

·         Positive media relations for dissemination of news